(1) Number of competitors leopard. The more competitors in the market, the certain number of companies must have a larger market share and a higher profit in order to occupy greater market share and make higher profits. For effective cooperation, the higher the intensity of competition. (2) Industry growth rate. The industry is growing slowly. In order to seek development, new entrants need to strive for market share from other competitors, and the degree of competition will increase. When industrial growth is slow or even stagnant, the competition between existing companies competing for existing market share will become fierce. (3) The industry is the same cost. The industry's fixed costs are high, and enterprises can only seek to reduce the fixed costs of unit products or increase output, resulting in competition in prices. (4) Product conversion cost. The product lacks differences or is standardized. The buyer can easily convert the supplier, and the supplier will compete. (5) Uncertainty. When one company is uncertain how to operate in the same industry, it is more likely to formulate a more competitive strategy to cope with uncertainty. (6) Strategy is the most important. If the company's most important strategic goal is to succeed, the company may take competitive behavior to achieve the goal. (7) Exit the barriers. It makes it difficult for the existing suppliers to withdraw from the obstacles to the industry that will stretch the competition of the industry. Extension information: The strength index of competitive position in the enterprise market 1. If the strategy continues, the competitive position of the enterprise will be strengthened or declined. 2. Enterprises rank in KSF and related competitive advantages (compared with competitors). 3. Whether an enterprise has a long -lasting competitive advantage, and whether it is inferior to whether it is compared to specific competitors. 4 The ability to defend its competitive advantage depends on: industry driving force; competitive pressure; estimated competitive rivals.
The competitive intensity between enterprises is mainly determined by factors such as the main core competitive advantage of the enterprise and the intensity of management. This can play a change in better competitive intensity. The competitiveness of enterprises is divided into: product layer, system layer, core layer, surface layer. The product layer includes enterprise product production and quality control capabilities, enterprise services, cost control, marketing, research and development capabilities; the system layer includes structural platforms composed of various business management elements, internal and external environment, resource relationships, and enterprise operation mechanisms , Enterprise scale, brand, corporate property rights system; The core layers include corporate culture with corporate philosophy, corporate values as the core, corporate image consistent internal and external corporate image, corporate innovation capabilities, differentiated and personalized corporate characteristics, stable financial financial With excellent vision and long -term global development goals. Extension information: The corporate strategy is a strategic system. In this strategic system, there are competitive strategies, development strategies, technological development strategies, marketing strategies, informatization strategies, talent strategies, and other strategies. Don't equate the competitive strategy with corporate strategy, and the competitive strategy is only part of the corporate strategy. Under the constraints of the overall strategy of the enterprise, guide and manage the plans and actions of specific strategic operation units. The core issues to solve the company's competitive strategy are how to establish the company's product's specific status in the market by determining the relationship between customer needs, competitors products and product products. status. The original meaning of strategy is a strategy of war, extended meaning is strategy. Strategies are strategies, and are strategies for overall, long -term, and basic problems. Reference materials Source: Baidu Encyclopedia-Enterprise Competitiveness
Reference Data Source: Baidu Encyclopedia-Competitive Strategy
The competitive intensity between enterprises is mainly determined by factors such as the main core competitive advantage of the enterprise and the intensity of management. This can play a change in better competitive intensity. The core competitiveness is a combination of deep -rooted and mutual complementary skills and knowledge in groups or teams. With this ability, it can be implemented in a world -class level -to multiple core combinations. Extension information: Construction method 1. The standardized management of enterprises n The standardized management of enterprises is also the management of basic competitiveness. 2. Resource competition analysis In resource competition analysis, it is clear that the valuable resources of the enterprise can be used to build core competitiveness. If so, how should it be used. 3. Competitors analysis The analysis of competitors can allow companies to know their advantages and disadvantages. Enterprises should pay attention to collecting information and market information of competitors and timely grasp the dynamics of their opponents. 4. Market competition analysis The understanding of the market directly affects the strategic decision -making of the enterprise. 5, no difference competition The so -called unbelievable competition means that the enterprise does not pay attention to other aspects. It only emphasizes one item, that is, the price, that is, the price war. Many Chinese companies often use this competitive method, but in fact, some powerful and basic large companies in the world easily do not use this method.
The competitive intensity between enterprises is mainly determined by factors such as the main core competitive advantage of the enterprise and the intensity of management. This can play a change in better competitive intensity.
The competitive intensity between enterprises in the industry depends on the following factors: ① the number of competitors; ② industry growth rate; ③ the fixed cost of the industry; ④ the cost of product conversion; ⑤ uncertainty; ⑥ strategic importance; ⑦ exit barriers.
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