The opportunity of clothing stores is that buying clothes is an indispensable expenditure every year, so the turnover of the clothing industry is high every year. The clothing brand holds two new products in spring, summer, autumn and winter every year, and usually refers to ordering. This is a good time to join. At the new product conference, the style of the brand's new product should be inspected whether the brand's new product is consistent with the brand's consistent style; whether the price system is in line with the local consumption level. The second opportunity for clothing stores is that clothing that integrates traditional cultural elements and modern elements and innovative clothing stores will become more and more popular. Entrepreneurs who are interested in opening clothing stores can achieve better economic and social benefits in this regard. The threat of clothing stores is that the current clothing store is difficult to do because of its high competitiveness. When customers choose clothing, they often compare them with a certain treasure e -commerce company. After the trial, they turned to the embrace of clothing e -commerce companies, and used physical clothing stores as a free test room. The owner has also become a wedding dress for others.
. Another main threat is that due to the impact of the new crown virus epidemic today, the sales volume of clothing stores has declined significantly. In addition, due to the influence of foreign trade in recent years, the overseas order in the clothing industry has also decreased. A lot of it. rnrnrnrnrn扩展资料：rnrn在服装店加盟合同方面，需要注意的有这样几点rna, the area and period of operation, the regional restriction determines whether the area is launched or operated in the designated area; b, franchise fee, including franchise fees and support funds. Is the franchise fee be paid at one time, or is it paid in the year? Which expenses can be refunded and which can not be refunded? You must ask clearly. Bet before determining the franchise, investors can also conduct on -site "investigations" at the press conference. According to the number of those who have franchisees, the brand's current market size is judged, and the customer's evaluation of the brand is better to find. Or similar franchisees to communicate. Generally speaking, the franchise conditions of mature brands are relatively high. Some new brands have a short time to enter the market. In order to quickly open the market, the conditions are relatively low, and the policies are more flexible. Investors must choose and negotiate as appropriate.
The China Industry Research Institute _ Industrial Strategy_Carling Industry Market Industry Strategy
Opportunities: 1. The clothing store is a fast -selling product industry, and the opportunity for repeated sales is great. 2. The opportunity to lose value when the goods are damaged and the value is small. If you can't buy it in the season, you can also sell it again in the coming year, so there is a certain value preservation rate.
3, the customer group is wider: as long as people are needed, both men, women, and children need, and there is a demand for purchase all year round.
4, the industry has no pollution, there is no environmental conflict with the surrounding population, and it can dissolve with the local environment. Competition, so there is a keen market insight.
2. When determining the location of the store, there is a clear agreement on the rent price and rental period of the store to prevent the risk of random increase in rents.
The expansion information: The opening skills From the market conditions, clothing stores generally use women as the main consumer group. Therefore, how to attract women's attention and achieve distribution purpose, Become a key issue in sales. According to expert investigations and analysis, some clothing stores that attract women have the following advantages: . Fashionable stuff F fashionable products is a woman's eternal choice. Fashion clothing and jewelry in the clothing store, the velvet bear in the toy store, the fashion women's bags in the boutique store, and the beautiful daily necessities in the supermarket are all women's favorite. . Frequency discounts Discounts attract more women. Everyone likes to be greedy and cheap to a certain extent. The "shop opens a lot of money" and "20 % off the shop's products" can usually catch women's hearts. . The operation method should be flexible The eye -catching models or the most fashionable clothing at the door of the clothing store, reflecting the new clothing styles and women who are suitable. May wish to stick a "declined man to enter" at the door of the store. Of course, the purpose of doing this is not to want to refuse men, but just make the clothing store look more distinctive. Reference information Source: Baidu Encyclopedia-Clothing Store
The opportunity of clothing stores is that buying clothes is an indispensable expenditure every year, so the turnover of the clothing industry is high every year. The clothing brand holds two new products in spring, summer, autumn and winter every year, and usually refers to ordering. This is a good time to join. At the new product conference, the style of the brand's new product should be inspected whether the brand's new product is consistent with the brand's consistent style; whether the price system is in line with the local consumption level. The threat of clothing stores is that the current clothing store is difficult to do because of its high competitiveness. When customers choose clothing, they often compare them with a certain treasure e -commerce company. After the trial, they turned to the embrace of clothing e -commerce companies, and used physical clothing stores as a free test room. The owner has also become a wedding dress for others. This expansion information: market risk and response measures Market risk mainly comes from two aspects: one is the lack of student sources caused by the existence of competitors, which will cause sales revenue to decline; Due to rising prices, the increase in wages and management costs of personnel. The emergence of market risks is mainly because competitors in the market will reduce the income of sales or the rise in prices. The aspects in response to market risks: 1. To maintain the characteristics of the enterprise itself and maintain the brand image, improve your competitiveness through the brand effect; 2, we must want The internal risk management system is continuously improved, and the overall team quality of the enterprise should be improved to respond to external market risks. Maintain this characteristic and brand services, establish a sound system, and first play our brand. This is our purpose. We must implement this purpose into our actions to gain trust and establish our brand reputation. In this way We will deal with market competition well. The salary of personnel can refer to various training institutions. For all the staff of the institution, all the staff of the institution can have a reasonable and fair and fair value, so that people will be uniform, and such companies will be competitive in the rapidly changing economic market.n00:00 / 00: 5170% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
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